Disclosure: This post is sponsored by Sigma.
Read my full 2026 Workflow recap here.
Last week, had the opportunity to attend Workflow, the Sigma user conference. It’s the keynote, the energy is up, Katrina and Zalak are putting on an amazing roadmap preview, and then in a nod to Apple keynotes, they pull the “One more thing…” move. They drop it. Sigma Public is coming.
And if you’ve been around the data world long enough, you know exactly why that matters.
The platforms that build the deepest communities aren’t always the ones with the best features. They’re the ones that figured out how to make individual practitioners visible. Give people a place to build, share, and get recognized for their work, and you don’t just grow a user base. You grow a culture.
Sigma is now making that bet.
And honestly? This is a bigger deal than it might seem on the surface.
Here’s why. Sigma isn’t just launching a gallery for pretty dashboards. They’re launching a place for AI Data Apps and as an AI Application and BI platform, that distinction matters. This isn’t “share your charts.” This is “build things that do things, and let anyone see them.”
Think about what that unlocks. Right now, if you build something cool in Sigma, your audience is whoever has access to your Sigma instance. That’s great for your org. It’s terrible for your career visibility, your community contributions, and honestly, your ability to inspire or be inspired by what other practitioners are building.
Sigma Public changes that math entirely.
Suddenly a solo analyst at a mid-market company in Kansas City (hi, that’s basically every person reading this) can build an AI Data App, throw it on Sigma Public, and have it seen by anyone. Product managers, hiring managers, other data nerds, Sigma’s own team. The feedback loop that’s been missing from the Sigma ecosystem? This is how it gets built.
Now, full transparency: we don’t know everything yet. The details on what “AI Data App” means in this context, whether there’s a curator/discovery layer, is still TBD. And the gap between conference announcement and actual launch is where a lot of good ideas either become great products or become footnotes. (There’s no shortage of “coming soon” features that never quite landed. We don’t have time.)
But the intent here is right. And in product strategy, intent usually tells you more than the feature list does.
Sigma is signaling that they want a community. Not just customers. A community. That’s a different posture. It’s the kind of thing you do when you believe in the platform deeply enough to open it up, trust practitioners to make cool things, and let the work speak for itself.
Here’s what would make this great versus just good: a discovery layer with real curation, the ability for practitioners to follow each other, and some kind of community challenge format. And guess what, Sigma already has the Golden Goat competition for AI Data Apps, so the DNA is there. No data to back this up, but the platforms that grow the fastest are the ones where individual contributors can build a reputation, not just a portfolio.
So. Sigma practitioners, start thinking now about what you’d build and share if the audience was anyone, not just your team.
And Sigma, the community is ready!
Go Forth and Viz.
What would you build first on Sigma Public? Head over to LinkedIn let me know. Genuinely curious what the community has been sitting on.